But are still open to new possibilities – like anything that rhymes with AI. To focus on adoption of technology, not development of it. Most companies we talk to are looking to simplify their tech-stack, not expand it. What are the real, lasting AI use-cases beyond a bit of ChatGPT help here and there to make sales & marketing more productive?Īfter an explosion of SaaS tools, data platforms, integration services, plug-ins and providers, many feel like we’re at breaking/maturing point. And haven’t we been using AI for the last 10 years when buying media? On one hand, not much REALLY changed, and on the other potentially a lot. We’re 6 months into “generative” AI (ChatGPT/Midjourney) being a thing. 3 things I’m looking forward to think more about during the summer:ĪI, AI, AI.
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